It's that time. The new English football season kicks off on Friday evening and there are matches on Saturday, Sunday and through to Monday night.
As punters what do we need to know about betting on football matches? What lessons have we learned from recent seasons?
1) Finding winners is not as easy as it used to be.
Alll punters agree that the outcome of football matches is harder to call these days, at least with certainty, than ever before.
2) Expect the unexpected.
Time was you knew team A would beat team B. You could put your mortgage . . .
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