The Cheltenham Gold Cup is to be sponsored by a company that produces cider. It used to be sponsored by a champagne. Is this a sign of the race appealing more to those who drink cheaper booze at Prestbury Park? Probably not.
I don't bother too much with who sponsors races. I loathe seeing traditional sponsors lose their gig, only for it to be handed over to one of the big online bookmakers.
I shall forever call the Gold Cup at Newbury the Hennessy Gold Cup. No amount of people telling me that Ladbrokes now sponsor the race will . . .
Want to read more? Log-in or sign-up to access the full post.